Pokémon Go plans ‘sponsored locations’ as hit game drives traffic to stores

‘Pokéstops’ and ‘gyms’, the real-world points-of-interest players of the hit augmented reality game ‘Pokemon Go’ navigate to, will soon include “sponsored locations” promoted by advertisers, reports Financial Times.

“There is a second component to our business model at Niantic, which is this concept of sponsored locations”, Mr. Hanke said, where companies “pay us to be locations within the virtual game board — the premise being that it is an inducement that drives foot traffic.”

Some companies, like Best Buy, are already trying to tap into the foot traffic from the game before they can even pay to do so:

Read the full story on the upcoming feature.

Pokémon GO launches in-game Water Festival event w/ increased encounters for Water-type Pokémon & more

Pokémon GO developers Niantic today announced the latest upcoming in-game event for the title with the Pokémon GO Water Festival scheduled to kick off today, March 22.

During the event, players will have increased opportunities to catch water-type Pokémon, which the developers note includes “Magikarp, Squirtle, Totodile and their evolutions around the world,” among others:


Snapchat Pokémon update lets you pose as Pikachu, Pokémon Go adds Mewtwo w/ Exclusive Raid Battles

The Pokémon Company International has teamed up with Snapchat to launch a new Pikachu Lens available now for a limited time, the company announced today. The Pokemon Go app is also getting an update with new features and characters.


This is Pokemon Go’s vastly improved ‘Nearby’ tracker, currently in A/B testing [Video]

Yesterday’s Pokemon Go update brought news of a new “Nearby” tracker in testing with a “subset of users.” The removal of the original feature upset many players who consider location tracking to be a key element of the game. Some users have began to receive the new Nearby A/B test and screenshots show the feature to be vastly improved.