While we’re quite fond of the PRIV and its software customizations on top of Android, BlackBerry sold fewer than expected devices last quarter. To remedy the situation, BlackBerry (via Re/Code) is announcing a permanent price cut to the device.
The BlackBerry PRIV has officially been on the market now for a couple of months, and is seen by many as the device which will make or break the Canadian smartphone-maker. While the first ever Android-powered BlackBerry has been available from AT&T and Verizon for a little while now, the US’ #3 carrier T-Mobile, is yet to start selling the device through its own official retail chains. That could all be about to change according to a leaked roadmap obtained by PhoneArena.
The calendar details retail launches and events T-Mobile staff need to be aware of and prepare for. The January roadmap clearly indicates that employees should be preparing for a ‘BlackBerry Venice Launch’ on January 26.
Having dealt with leaks from T-Mobile like this a lot in the past, I can say it certainly looks like the genuine article, and there’s little to suggest it’s not legitimate. But with every leak comes the usual note of caution. Plans can — and often do — change. T-Mo has been known to change things up because of leaks, or because they’re simply not ready when they thought they would be.
With T-Mobile’s recent comments on BlackBerry, it’s clear the company has a lot of time for the former smartphone giant and plans to offer its products. Following a very public fallout, the two firms finally made up when the carrier officially started selling the BlackBerry Classic a few months back. Now it seems T-Mo is willing to offer more of the manufacturer’s wares on its store shelves.
Smartphones have evolved a lot over the years. One of the biggest changes, though, came with the move in popularity from the BlackBerry to the iPhone. It was a jarring transformation, but there’s no question who got it right. Now, nearly a decade later, BlackBerry is a brand that is shocking to hear in the mobile industry, but it’s also one people still fondly remember.
In 2016, BlackBerry tried to make a comeback in the mobile space with the debut of the BlackBerry Priv, an Android-powered slider with a physical keyboard that, well, didn’t do very well. At CES 2017, though, BlackBerry took the wraps off of its latest project with TCL, now known as the Keyone. It made waves in the news as the return to form so many wanted from the company, and now it’s finally for sale. Should you buy it? Let’s take a closer look…
BlackBerry’s move from its own smartphone platform to Android doesn’t seem to have done it much good. A few months after the Android-powered Priv suffered from both slow sales and high return rates, the company has announced that it is quitting the hardware business altogether.
Re/code reports that the company made the announcement as it recorded a net loss of 2M …
BlackBerry’s first ever Android phone, the Priv, was met with mixed reactions following its release in 2015. The phone got a few things really, really right, but faltered in a few key areas. One of the strong suits for the Priv was its near-stock Android software with a few helpful additions that didn’t bog down the OS. Now, according to a new report, BlackBerry may soon start licensing out its take on Android to other manufacturers.
At the beginning of the week, we reported that BlackBerry Keyone users on Sprint were experiencing an issue with not being able to completely delete pre-installed apps from the phone. Our assumption at the time was that this had to do with a bug with the SprintID system app, and thanks to a confirmation from the carrier, that does in fact appear to be the case…
Update: The device appears to have sold out already as the Amazon listing now shows the it as unavailable.
BlackBerry’s venture into the Android marketplace has gradually been making its way into the United States via carrier stores and websites, but now the device has become available in an unlocked fashion via Amazon. The device is available on Amazon now, with free Prime shipping, for the standard 9 price tag.
Buying the Priv via Amazon offers several incentives, including free two-day shipping and, in some states, a tax-free purchase. The 9 sticker price, however, doesn’t offer any discounts over how much you’d get the device for from other retailers like AT&T, although the model sold on Amazon is unlocked.
Specifications of BlackBerry’s first Android device include Android 5.1, a 5.4-inch Gorilla Glass 4 display plus a slide-out physical keyboard, an 18MP back shooter, a 3410 mAh battery, and 32GB storage expandable to 2TB with the microSD card slot. The Priv also. of course, features a DTEK app from BlackBerry that keeps an eye on the security level of your device.
You can read our review of the BlackBerry Priv here. By no means is the device perfect, but for those who want a physical keyboards its one of the very, very few devices to offer one. Head over to Amazon to purchase the Priv now.
John Chen has to be one of the most likable CEOs in the business. His honest-talking and humble character has won him many fans in the tech industry. What’s more, BlackBerry fans across the globe will credit him for saving the company at a point when it looked doomed. Or, at the very least, stopped it from going extinct. Sadly however, his latest comments might not go down so well with some of the BlackBerry-faithful…