Children too trusting of Google and YouTube, unable to identify paid ads, says UK govt report

A report by the UK’s telecoms and Internet watchdog Ofcom says that children are too trusting of what they find on the web, a surprisingly high percentage of them taking search results on trust, and unable to identify paid ads.

One in five online 12-15s (19%) believe information returned by a search engine such as Google or Bing must be true, yet only a third of 12-15s (31%) are able to identify paid-for adverts in these results.

The report found that the position was even worse with YouTube …  more…

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